Privacy Policy

1. Introduction

This Privacy Policy describes how Ask Appliance Repairs Ltd ("we", "our", or "us") collects, uses, and protects your personal information when you visit our website or use our services.

We are committed to protecting your privacy and ensuring the security of your personal information in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Information We Collect

2.1 Information You Provide Directly

We may collect personal information that you provide directly to us, including:

• Name and contact information (phone number, email address, postal address)
• Appliance details and repair requirements
• Service history and preferences
• Communication preferences
• Any other information you choose to provide

2.2 Information We Collect Automatically

When you visit our website, we may automatically collect certain information, including:

• IP address and location data
• Browser type and version
• Device information
• Pages visited and time spent on our website
• Referring website information
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and improve our appliance repair services
• To schedule appointments and communicate with you about our services
• To process payments and maintain service records
• To send you service updates, promotional materials, and other communications
• To analyze website usage and improve user experience
• To comply with legal obligations and protect our rights
• To prevent fraud and ensure security

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Contractual necessity: To fulfill our service agreement with you
• Legitimate interests: To improve our services and website functionality
• Consent: For marketing communications and non-essential cookies
• Legal obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

• With service providers who assist us in operating our business (e.g., payment processors, IT service providers)
• When required by law or to protect our rights and safety
• In connection with a business transfer or acquisition
• With your explicit consent

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data
• Secure data transmission protocols
• Regular security assessments and updates
• Access controls and authentication procedures
• Staff training on data protection practices

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Generally:

• Customer service records are retained for 7 years after the last service
• Marketing data is retained until you withdraw consent or opt-out
• Website analytics data is retained for 26 months
• Legal and compliance records are retained as required by law

8. Your Rights

Under GDPR and other applicable data protection laws, you have the following rights:

• Right of access: Request copies of your personal information
• Right to rectification: Correct inaccurate or incomplete information
• Right to erasure: Request deletion of your personal information
• Right to restrict processing: Limit how we use your information
• Right to data portability: Receive your data in a structured format
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Withdraw consent for consent-based processing

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Provide personalized content and advertisements
• Improve website functionality and performance

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. International Data Transfers

If we transfer your personal information outside the European Economic Area (EEA), we will ensure appropriate safeguards are in place to protect your data, including:

• Adequacy decisions by the European Commission
• Standard contractual clauses
• Binding corporate rules
• Certification schemes

12. Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending you an email notification
• Providing notice through our services

Your continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within 30 days of receipt.

15. Supervisory Authority

If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority: